diff --git a/README.md b/README.md
index e8da18e..aca2f62 100644
--- a/README.md
+++ b/README.md
@@ -1,2 +1,51 @@
-# venture
+# Industrial IoT Venture
 
+## Overview
+
+This repository documents the strategic planning and execution roadmap for an industrial IoT consulting and platform business, leveraging 13 years of controls engineering experience combined with 4 years of cloud engineering expertise.
+
+## Current Status
+
+**Phase**: Planning & Strategy  
+**Target Launch**: Q1 2026 (Phase 1 - Consulting)  
+**Bootstrap Approach**: Self-funded, minimal capital requirements
+
+## Core Strategy
+
+**3-Phase Bootstrap Approach:**
+- **Phase 1 (Months 1-3)**: OT/IT Integration Consulting - Revenue generation, market validation
+- **Phase 2 (Months 4-9)**: Edge Monitoring Platform - Recurring revenue, infrastructure buildout
+- **Phase 3 (Months 10-18)**: GPU-Powered AI Features - Premium tier, predictive maintenance
+
+## Key Differentiators
+
+1. **OT/IT Hybrid Expertise**: Rare combination of PLC programming + cloud engineering
+2. **Edge-First Architecture**: Data sovereignty, low latency, works offline
+3. **No AWS Conflict**: Positioned as complementary, not competitive
+4. **Bootstrap-Friendly**: Start with $500, scale with customer cash
+
+## Repository Structure
+
+- `STRATEGY.md` - Overall strategic direction and positioning
+- `competitive-analysis.md` - Market research and competitive landscape
+- `business-models.md` - All business model options evaluated
+- `recommended-approach.md` - Detailed 3-phase execution plan
+- `financials.md` - Revenue models, projections, economics
+- `go-to-market.md` - 90-day sprint, customer targeting, pitch
+- `technical-stack.md` - Infrastructure, tools, deployment architecture
+- `risks-and-constraints.md` - AWS non-compete, risk mitigation
+
+## Quick Reference
+
+**Target Market**: Small-to-mid manufacturers ($10-100M revenue)  
+**Initial Capital**: $500-1,000  
+**Target Revenue (Month 3)**: $20k-45k  
+**Target Revenue (Month 18)**: $35k/month recurring  
+
+## Next Actions
+
+See `go-to-market.md` for the 90-day sprint checklist.
+
+---
+
+*Last Updated: December 2025*