diff --git a/red-castle/STRATEGY.md b/red-castle/STRATEGY.md
index 0e9c91a..031d851 100644
--- a/red-castle/STRATEGY.md
+++ b/red-castle/STRATEGY.md
@@ -1 +1,275 @@
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qU2VydmljZSoqOiBFZGdlIG1vbml0b3JpbmcgKyBjb25zdWx0aW5nIGh5YnJpZAotICoqUmV2ZW51ZSoqOiAkMWstMmsvbW9udGggcmVjdXJyaW5nICsgcHJvamVjdCBmZWVzCi0gKipQdXJwb3NlKio6IFRyYW5zaXRpb24gdG8gcmVjdXJyaW5nIHJldmVudWUsIGJ1aWxkIGluZnJhc3RydWN0dXJlCgojIyMgUGhhc2UgMzogUHJlbWl1bSBBSSAoTW9udGhzIDEwLTE4KQotICoqU2VydmljZSoqOiBQcmVkaWN0aXZlIG1haW50ZW5hbmNlLCBjb21wdXRlciB2aXNpb24KLSAqKlJldmVudWUqKjogJDRrLThrL21vbnRoIHByZW1pdW0gdGllcgotICoqUHVycG9zZSoqOiBEaWZmZXJlbnRpYXRpb24sIG1hcmdpbiBleHBhbnNpb24sIG1vYXQgYnVpbGRpbmcKCiMjIENvbXBldGl0aXZlIFN0cmF0ZWd5CgojIyMgQWdhaW5zdCBFbnRlcnByaXNlIFZlbmRvcnMgKFNpZW1lbnMsIFJvY2t3ZWxsLCBHRSkKCioqVGhlaXIgU3RyZW5ndGhzOioqCi0gQnJhbmQgcmVjb2duaXRpb24KLSBDb21wcmVoZW5zaXZlIHNvbHV0aW9ucwotIERlZXAgcG9ja2V0cwotIEV4aXN0aW5nIGN1c3RvbWVyIHJlbGF0aW9uc2hpcHMKCioqT3VyIFJlc3BvbnNlOioqCi0gVGFyZ2V0IGN1c3RvbWVycyB0aGV5IGlnbm9yZSAodG9vIHNtYWxsKQotIDEweCBmYXN0ZXIgZGVwbG95bWVudCAod2Vla3MgdnMgbW9udGhzKQotIDEweCBsb3dlciBjb3N0ICgkMjBrIHZzICQyMDBrKQotIE1vcmUgZmxleGlibGUgKG5vIHZlbmRvciBsb2NrLWluKQoKIyMjIEFnYWluc3QgQ2xvdWQtRmlyc3QgVmVuZG9ycyAoQVdTIElvVCwgQXp1cmUpCgoqKlRoZWlyIFN0cmVuZ3RoczoqKgotIFNjYWxhYmlsaXR5Ci0gRmVhdHVyZSBicmVhZHRoCi0gTWFya2V0aW5nIGJ1ZGdldHMKLSBJbnRlZ3JhdGlvbiBlY29zeXN0ZW0KCioqT3VyIFJlc3BvbnNlOioqCi0gVGFyZ2V0IGRhdGEgc292ZXJlaWdudHkgY29uc2Npb3VzIGN1c3RvbWVycwotIEVkZ2UtZmlyc3QgKHdvcmtzIG9mZmxpbmUpCi0gUHJlZGljdGFibGUgY29zdHMgKG5vIHBlci1tZXNzYWdlIGZlZXMpCi0gT1QgZXhwZXJ0aXNlICh3ZSB1bmRlcnN0YW5kIFBMQ3MpCgojIyMgQWdhaW5zdCBUcmFkaXRpb25hbCBNU1BzCgoqKlRoZWlyIFN0cmVuZ3RoczoqKgotIEV4aXN0aW5nIHJlbGF0aW9uc2hpcHMKLSBJVCBleHBlcnRpc2UKLSBTdXBwb3J0IGluZnJhc3RydWN0dXJlCgoqKk91ciBSZXNwb25zZToqKgotIE9UIGV4cGVydGlzZSB0aGV5IGxhY2sKLSBNYW51ZmFjdHVyaW5nLXNwZWNpZmljIGtub3dsZWRnZQotIENhbiBhY3R1YWxseSBwcm9ncmFtIFBMQ3MKLSBVbmRlcnN0YW5kIHByb2R1Y3Rpb24gZW52aXJvbm1lbnRzCgojIyBHcm93dGggU3RyYXRlZ3kKCiMjIyBZZWFyIDE6IEVzdGFibGlzaCAmIFZhbGlkYXRlCgoqKkdvYWxzOioqCi0gMTAtMTUgY3VzdG9tZXJzCi0gJDM1ay9tb250aCByZWN1cnJpbmcgcmV2ZW51ZQotIDUtMTAgY2FzZSBzdHVkaWVzCi0gTmV0d29yayBvZiA1MCsgbWFudWZhY3R1cmluZyBjb250YWN0cwoKKipUYWN0aWNzOioqCi0gUGVyc29uYWwgbmV0d29yayBvdXRyZWFjaAotIExpbmtlZEluIGNvbnRlbnQgKE9UL0lUIGJyaWRnZSBwb3NpdGlvbmluZykKLSBMb2NhbCBJU0EgY2hhcHRlciBwYXJ0aWNpcGF0aW9uCi0gUmVmZXJyYWwgcHJvZ3JhbQoKIyMjIFllYXIgMjogU2NhbGUgJiBTeXN0ZW1pemUKCioqR29hbHM6KioKLSAzMC00MCBjdXN0b21lcnMKLSAkODBrLTEyMGsvbW9udGggcmV2ZW51ZQotIDItMyBlbXBsb3llZXMvY29udHJhY3RvcnMKLSBTdGFuZGFyZGl6ZWQgcHJvY2Vzc2VzCgoqKlRhY3RpY3M6KioKLSBDb250ZW50IG1hcmtldGluZwotIFBhcnRuZXIgd2l0aCBzeXN0ZW0gaW50ZWdyYXRvcnMKLSBBdHRlbmQgdHJhZGUgc2hvd3MgKFBhY2sgRXhwbywgQXV0b21hdGUpCi0gQ2hhbm5lbCBwYXJ0bmVyc2hpcHMKCiMjIyBZZWFyIDM6IEV4cGFuZCAmIERvbWluYXRlCgoqKkdvYWxzOioqCi0gNjAtODAgY3VzdG9tZXJzCi0gJDIwMGsrL21vbnRoIHJldmVudWUKLSA1LTggdGVhbSBtZW1iZXJzCi0gUmVnaW9uYWwgcHJlc2VuY2UKCioqVGFjdGljczoqKgotIEdlb2dyYXBoaWMgZXhwYW5zaW9uCi0gVmVydGljYWwgc3BlY2lhbGl6YXRpb24KLSBQYXJ0bmVyIGVjb3N5c3RlbQotIFBvdGVudGlhbCBhY3F1aXNpdGlvbiB0YXJnZXRzCgojIyBSaXNrIE1pdGlnYXRpb24KCiMjIyBLZXkgUmlza3MKCjEuICoqQVdTIE5vbi1Db21wZXRlIFZpb2xhdGlvbioqCiAgIC0gTWl0aWdhdGlvbjogRWRnZS1maXJzdCBwb3NpdGlvbmluZywgdGFyZ2V0IG5vbi1BV1MgY3VzdG9tZXJzCiAgIAoyLiAqKlNsb3cgQ3VzdG9tZXIgQWNxdWlzaXRpb24qKgogICAtIE1pdGlnYXRpb246IFN0YXJ0IHdpdGggbmV0d29yaywgY29uc3VsdGluZyBjYXNoIGZsb3cgYnVmZmVyCiAgIAozLiAqKlRlY2huaWNhbCBDb21wbGV4aXR5KioKICAgLSBNaXRpZ2F0aW9uOiBTdGFydCBzaW1wbGUgKG1vbml0b3Jpbmcgb25seSksIGFkZCBmZWF0dXJlcyBncmFkdWFsbHkKICAgCjQuICoqQ29tcGV0aXRpb24gZnJvbSBFc3RhYmxpc2hlZCBQbGF5ZXJzKioKICAgLSBNaXRpZ2F0aW9uOiBGb2N1cyBvbiB1bmRlcnNlcnZlZCBzZWdtZW50LCBtb3ZlIGZhc3QKCjUuICoqQ2FzaCBGbG93IER1cmluZyBCdWlsZCBQaGFzZSoqCiAgIC0gTWl0aWdhdGlvbjogQ29uc3VsdGluZyByZXZlbnVlIGZ1bmRzIHBsYXRmb3JtIGRldmVsb3BtZW50CgojIyBTdWNjZXNzIE1ldHJpY3MKCiMjIyBQaGFzZSAxIChNb250aHMgMS0zKQotIFsgXSAyLTMgY29tcGxldGVkIGNvbnN1bHRpbmcgcHJvamVjdHMKLSBbIF0gJDIway00NWsgcmV2ZW51ZSBnZW5lcmF0ZWQKLSBbIF0gNSsgZGlzY292ZXJ5IGNhbGxzIGNvbXBsZXRlZAotIFsgXSAxIGNhc2Ugc3R1ZHkgcHVibGlzaGVkCgojIyMgUGhhc2UgMiAoTW9udGhzIDQtOSkKLSBbIF0gRmlyc3QgR1RIb3N0IHNlcnZlciBkZXBsb3llZAotIFsgXSA1LTggcmVjdXJyaW5nIGN1c3RvbWVycwotIFsgXSAkMTBrLTE1ayBNUlIgYWNoaWV2ZWQKLSBbIF0gTXVsdGktdGVuYW50IGFyY2hpdGVjdHVyZSBwcm92ZW4KCiMjIyBQaGFzZSAzIChNb250aHMgMTAtMTgpCi0gWyBdIEdQVSBzZXJ2ZXIgb3BlcmF0aW9uYWwKLSBbIF0gMTItMjAgdG90YWwgY3VzdG9tZXJzCi0gWyBdICQzNWsrIE1SUiBhY2hpZXZlZAotIFsgXSBGaXJzdCBjb250cmFjdG9yIGhpcmVkCgojIyBTdHJhdGVnaWMgUHJpbmNpcGxlcwoKMS4gKipCb290c3RyYXAgQWx3YXlzKio6IE5ldmVyIHRha2UgZnVuZGluZyBpZiBhdm9pZGFibGUKMi4gKipDdXN0b21lci1GdW5kZWQgR3Jvd3RoKio6IFVzZSB0aGVpciBwcm9qZWN0cyB0byBidWlsZCBwbGF0Zm9ybQozLiAqKkVkZ2UtRmlyc3QgRm9yZXZlcioqOiBDbG91ZCBpcyBvcHRpb25hbCwgZWRnZSBpcyBtYW5kYXRvcnkKNC4gKipPVC9JVCBCcmlkZ2UqKjogQWx3YXlzIHBvc2l0aW9uIGFzIHRoZSB0cmFuc2xhdG9yLCBuZXZlciBqdXN0IG9uZSBzaWRlCjUuICoqU2xvdyBpcyBTbW9vdGgsIFNtb290aCBpcyBGYXN0Kio6IFF1YWxpdHkgb3ZlciBzcGVlZAo2LiAqKkRhdGEgU292ZXJlaWdudHkqKjogQ3VzdG9tZXIgb3ducyB0aGVpciBkYXRhLCBhbHdheXMKNy4gKipObyBWZW5kb3IgTG9jay1JbioqOiBQbGF0Zm9ybS1hZ25vc3RpYywgc3RhbmRhcmRzLWJhc2VkCjguICoqTWFudWZhY3R1cmluZy1GaXJzdCoqOiBCdWlsZCBmb3IgcHJvZHVjdGlvbiBlbnZpcm9ubWVudHMsIG5vdCBJVCBsYWJzCgotLS0KCipMYXN0IFVwZGF0ZWQ6IERlY2VtYmVyIDIwMjUqCg==
\ No newline at end of file
+# Strategic Direction
+
+## Executive Summary
+
+**Mission**: Bridge the OT/IT gap for small-to-mid manufacturers through edge-first industrial IoT solutions.
+
+**Vision**: Become the trusted partner for manufacturers who want modern visibility without cloud vendor lock-in.
+
+**Positioning**: "The OT/IT translator for manufacturers who value data sovereignty and predictable costs."
+
+## Market Opportunity
+
+### The Problem
+
+- **OT/IT Skills Gap**: Controls engineers don't understand cloud; cloud engineers are terrified of PLCs
+- **Enterprise Solutions Too Expensive**: Siemens, Rockwell, GE solutions cost $50k-500k+
+- **Cloud Skepticism**: Manufacturing companies hesitant about AWS/Azure due to data sovereignty, vendor lock-in
+- **Brownfield Challenges**: Legacy equipment needs connectivity but can't afford rip-and-replace
+
+### The Opportunity
+
+**Market Size:**
+- Industrial IoT Platform Market: Growing at 13-47% CAGR
+- Virtual PLC Market: $1.8B (2025) → $3.6B (2032)
+- Digital Twin Market: $21B (2025) → $150B (2030)
+
+**Underserved Segment:**
+- 20-100 employee manufacturers
+- $10-100M annual revenue
+- 1-5 production lines
+- Aging infrastructure
+- No dedicated IT staff
+
+**Market Gaps:**
+- Enterprise solutions too expensive for SMB
+- Cloud-first vendors don't address data sovereignty concerns
+- Most MSPs lack OT expertise
+- Virtual PLCs still <5% of market (huge whitespace)
+
+## Competitive Advantages
+
+### 1. Rare Skill Combination
+- 13 years PLC programming (Allen-Bradley, Siemens)
+- 4 years cloud engineering
+- Speaks both OT and IT languages fluently
+
+### 2. Edge-First Architecture
+- On-premise or customer hardware deployment
+- No forced cloud migration
+- Works offline (critical for manufacturing)
+- Sub-10ms latency for control applications
+
+### 3. Bootstrap Economics
+- No VC required
+- Customer-funded growth model
+- Start with $500 capital
+- Scale with cash flow
+
+### 4. No AWS Conflict
+- Positioned as complementary, not competitive
+- Can integrate WITH AWS/Azure if customer wants
+- Focus on edge processing layer
+- Targets AWS non-customers (data sovereignty crowd)
+
+### 5. Platform Expertise
+- LXC container experience from ZeroLagHub
+- Multi-tenant architecture proven
+- Can scale efficiently
+
+## Strategic Positioning
+
+### What We Are
+
+**"The Edge-First Industrial IoT Partner"**
+- OT/IT integration specialist
+- Edge monitoring and control
+- Data sovereignty advocate
+- Predictable cost alternative to cloud vendors
+
+### What We're NOT
+
+- Cloud platform replacement (we're edge-first)
+- Enterprise software vendor (we're bootstrap/agile)
+- Controls-only integrator (we bridge to IT/analytics)
+- Hardware vendor (we're platform-agnostic)
+
+## Target Customer Profile
+
+### Ideal Customer Characteristics
+
+**Company Profile:**
+- 20-100 employees
+- $10-100M annual revenue
+- Discrete manufacturing, food/bev, or packaging
+- 1-5 production lines
+- Some existing PLCs/SCADA
+- Limited IT resources
+
+**Pain Points:**
+- "We have no visibility into production"
+- "Our data is trapped in PLCs"
+- "We can't afford Siemens/Rockwell"
+- "We don't trust cloud vendors with our data"
+- "We need better OEE tracking"
+
+**Buying Triggers:**
+- New plant manager wants KPIs
+- Quality issues requiring root cause analysis
+- Customer audit requirements
+- Capital budget available ($15k-50k)
+- Regulatory compliance needs
+
+**Decision Makers:**
+- Plant Manager (primary)
+- Maintenance Manager (influencer)
+- Operations Director (budget holder)
+- IT Manager (occasional gatekeeper)
+
+## Business Model Evolution
+
+### Phase 1: Consulting (Months 1-3)
+- **Service**: OT/IT integration projects
+- **Revenue**: $150-200/hour or $15k-40k per project
+- **Purpose**: Cash flow, market validation, network building
+
+### Phase 2: Platform (Months 4-9)
+- **Service**: Edge monitoring + consulting hybrid
+- **Revenue**: $1k-2k/month recurring + project fees
+- **Purpose**: Transition to recurring revenue, build infrastructure
+
+### Phase 3: Premium AI (Months 10-18)
+- **Service**: Predictive maintenance, computer vision
+- **Revenue**: $4k-8k/month premium tier
+- **Purpose**: Differentiation, margin expansion, moat building
+
+## Competitive Strategy
+
+### Against Enterprise Vendors (Siemens, Rockwell, GE)
+
+**Their Strengths:**
+- Brand recognition
+- Comprehensive solutions
+- Deep pockets
+- Existing customer relationships
+
+**Our Response:**
+- Target customers they ignore (too small)
+- 10x faster deployment (weeks vs months)
+- 10x lower cost ($20k vs $200k)
+- More flexible (no vendor lock-in)
+
+### Against Cloud-First Vendors (AWS IoT, Azure)
+
+**Their Strengths:**
+- Scalability
+- Feature breadth
+- Marketing budgets
+- Integration ecosystem
+
+**Our Response:**
+- Target data sovereignty conscious customers
+- Edge-first (works offline)
+- Predictable costs (no per-message fees)
+- OT expertise (we understand PLCs)
+
+### Against Traditional MSPs
+
+**Their Strengths:**
+- Existing relationships
+- IT expertise
+- Support infrastructure
+
+**Our Response:**
+- OT expertise they lack
+- Manufacturing-specific knowledge
+- Can actually program PLCs
+- Understand production environments
+
+## Growth Strategy
+
+### Year 1: Establish & Validate
+
+**Goals:**
+- 10-15 customers
+- $35k/month recurring revenue
+- 5-10 case studies
+- Network of 50+ manufacturing contacts
+
+**Tactics:**
+- Personal network outreach
+- LinkedIn content (OT/IT bridge positioning)
+- Local ISA chapter participation
+- Referral program
+
+### Year 2: Scale & Systemize
+
+**Goals:**
+- 30-40 customers
+- $80k-120k/month revenue
+- 2-3 employees/contractors
+- Standardized processes
+
+**Tactics:**
+- Content marketing
+- Partner with system integrators
+- Attend trade shows (Pack Expo, Automate)
+- Channel partnerships
+
+### Year 3: Expand & Dominate
+
+**Goals:**
+- 60-80 customers
+- $200k+/month revenue
+- 5-8 team members
+- Regional presence
+
+**Tactics:**
+- Geographic expansion
+- Vertical specialization
+- Partner ecosystem
+- Potential acquisition targets
+
+## Risk Mitigation
+
+### Key Risks
+
+1. **AWS Non-Compete Violation**
+   - Mitigation: Edge-first positioning, target non-AWS customers
+
+2. **Slow Customer Acquisition**
+   - Mitigation: Start with network, consulting cash flow buffer
+
+3. **Technical Complexity**
+   - Mitigation: Start simple (monitoring only), add features gradually
+
+4. **Competition from Established Players**
+   - Mitigation: Focus on underserved segment, move fast
+
+5. **Cash Flow During Build Phase**
+   - Mitigation: Consulting revenue funds platform development
+
+## Success Metrics
+
+### Phase 1 (Months 1-3)
+- [ ] 2-3 completed consulting projects
+- [ ] $20k-45k revenue generated
+- [ ] 5+ discovery calls completed
+- [ ] 1 case study published
+
+### Phase 2 (Months 4-9)
+- [ ] First GTHost server deployed
+- [ ] 5-8 recurring customers
+- [ ] $10k-15k MRR achieved
+- [ ] Multi-tenant architecture proven
+
+### Phase 3 (Months 10-18)
+- [ ] GPU server operational
+- [ ] 12-20 total customers
+- [ ] $35k+ MRR achieved
+- [ ] First contractor hired
+
+## Strategic Principles
+
+1. **Bootstrap Always**: Never take funding if avoidable
+2. **Customer-Funded Growth**: Use their projects to build platform
+3. **Edge-First Forever**: Cloud is optional, edge is mandatory
+4. **OT/IT Bridge**: Always position as the translator, never just one side
+5. **Slow is Smooth, Smooth is Fast**: Quality over speed
+6. **Data Sovereignty**: Customer owns their data, always
+7. **No Vendor Lock-In**: Platform-agnostic, standards-based
+8. **Manufacturing-First**: Build for production environments, not IT labs
+
+---
+
+*Last Updated: December 2025*