# Red Castle — Industrial IoT Venture

## Overview

Red Castle is an edge-first industrial IoT consulting and platform business, built on 13 years of controls engineering experience combined with 4 years of cloud engineering expertise. The target market is small-to-mid manufacturers who need OT/IT integration without enterprise price tags or cloud vendor lock-in.

## 3-Phase Bootstrap Approach

- **Phase 1 (Months 1–3):** OT/IT Integration Consulting — revenue generation, market validation
- **Phase 2 (Months 4–9):** Edge Monitoring Platform — recurring revenue, infrastructure buildout
- **Phase 3 (Months 10–18):** GPU-Powered AI Features — premium tier, predictive maintenance

## Documents

### Strategic
- `STRATEGY.md` — Overall strategic direction and positioning
- `recommended-approach.md` — Detailed 3-phase execution plan
- `business-models.md` — All business model options evaluated
- `financials.md` — Revenue models, projections, economics
- `go-to-market.md` — 90-day sprint, customer targeting, pitch
- `risks-and-constraints.md` — AWS non-compete, risk mitigation

### Market Research
- `competitive-analysis.md` — Market research and competitive landscape
- `msp-competitive-landscape.md` — Detailed MSP and remote support competitor analysis

### Technical
- `technical-stack.md` — Infrastructure overview, tools, deployment architecture
- `virtual-plc-implementation.md` — Complete technical implementation guide for virtual PLC platform

## Quick Reference

**Target Market:** Small-to-mid manufacturers ($10–100M revenue)  
**Initial Capital:** $500–1,000  
**Target Revenue (Month 3):** $20k–45k  
**Target Revenue (Month 18):** $35k/month recurring

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*Last Updated: February 2026*