zlh-grind/Codex/Brand/BRAND_DIRECTION.md

ZeroLagHub Brand Direction

Status: approved direction for launch brand exploration.

Approved direction

Use the Packet Ring direction as the ZeroLagHub brand mark.

Core elements:

• central Z lightning bolt as the energy source
• speed streaks feeding into the mark
• segmented orbital ring representing packet/data flow
• 2-3 nodes positioned along the orbit in the direction of motion
• no tagline baked into the logo lockup

Color spec

Primary gradient:

• #00E5FF electric cyan
• #1A6BFF cobalt blue
• direction: top-left to bottom-right

The gradient should be reused in Portal UI brand tokens where practical so the logo and product accents feel aligned.

Variants required

• primary icon + wordmark
• horizontal navbar lockup
• stacked marketing/hero lockup
• icon-only variant
• favicon variant using the Z only, no ring/nodes

Implementation notes

Before final asset implementation:

• verify ring stroke weight is consistent across icon-only, primary, and horizontal lockups
• keep favicon legible at 16x16 and 32x32
• export SVG master files, transparent PNGs, dark-background PNGs, and favicon package
• keep tagline/descriptor in marketing copy only, not in the mark

Reference asset

See Codex/Brand/zerolaghub-brand-board.png for the current generated concept board.