zlh-grind/Codex/Brand/BRAND_DIRECTION.md

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# ZeroLagHub Brand Direction
Status: approved direction for launch brand exploration.
## Approved direction
Use the Packet Ring direction as the ZeroLagHub brand mark.
Core elements:
- central `Z` lightning bolt as the energy source
- speed streaks feeding into the mark
- segmented orbital ring representing packet/data flow
- 2-3 nodes positioned along the orbit in the direction of motion
- no tagline baked into the logo lockup
## Color spec
Primary gradient:
- `#00E5FF` electric cyan
- `#1A6BFF` cobalt blue
- direction: top-left to bottom-right
The gradient should be reused in Portal UI brand tokens where practical so the logo and product accents feel aligned.
## Variants required
- primary icon + wordmark
- horizontal navbar lockup
- stacked marketing/hero lockup
- icon-only variant
- favicon variant using the `Z` only, no ring/nodes
## Implementation notes
Before final asset implementation:
- verify ring stroke weight is consistent across icon-only, primary, and horizontal lockups
- keep favicon legible at 16x16 and 32x32
- export SVG master files, transparent PNGs, dark-background PNGs, and favicon package
- keep tagline/descriptor in marketing copy only, not in the mark
## Reference asset
See `Codex/Brand/zerolaghub-brand-board.png` for the current generated concept board.